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Comp (aka mockup) reviews are a vital step in the design process, but they don't have to be so stressful.
Image courtesy of AJC, https://www.flickr.com/photos/ajc1
Here we've compiled a practical list of best practices to follow before your next mockup review. You might be surprised by some of the simple tips that go a long ways towards setting yourself up for success.
Definitions
Before we dive into the tips, let's first agree on our definitions.
First, the term "mockup" refers to the visual representation of the final project, the deliverable that showcases what the completed site should look like. You might also know these by the term "comps."
Mockups are not wireframes. Wireframes are a completely different (and earlier) iteration, the barebones outline of a site to determine content placement on the page (and sometimes overall information architecture).
Wireframes and mockups aren't even the same fidelity – wireframes are very basic, little more than lines and some boxes, while mockups are the opposite, often (but not always) containing the graphical fine points.
Image courtesy of www.uxpin.com
Second, mockups aren't fixed at any one place in the design process. In rapid prototyping, they're most common near the end of the process, after several wireframing and low-fidelity prototypes give you some preliminary feedback to step off from.
But one could just as easily jump straight into a mockup at the beginning and move directly into coding an interactive prototype. Everyone's design process is different, and there's no right or wrong way.
Wherever mockups fit into your process, when it comes time for the review, you'll get the best results if you follow these six steps below.
01. Check your design against user data and personas
Make no mistake about it: you'll always encounter criticism during mockup reviews. That's not necessarily a bad thing, either; the whole point of the review process is to create a better product from fresh perspectives. The problem with criticism arises only when it's unwarranted.
You'll be in a much better position to defend your decisions (and guide others for their feedback) if you can back up your choices with actual data.
Personas exist for this reason, as a stand-in for your users, only as effective as the data they're built from. If you made your design decisions based on your persona data – and can prove it in a review meeting – you'll be on better ground to separate the valid critiques from personal opinion.
Image courtesy of www.uxpin.com
When presenting your mockup, discuss everything as it relates to user goals . This will keep the focus of the meeting where it belongs, and will even preempt some misguided comments.
Yes, your opinion as a designer is valuable since users aren't conscious of the intangibles influencing their experience (the ones that you deal with on a daily basis). But your knowledge, skill, and expertise are only sharpening the knife put forth by your users. Make sure you've designed for the right reasons before ever revealing your work to the outside world, otherwise you'll deserve whatever shredding you get.
If you're having trouble stepping away from your own ego, try asking yourself questions like:
Would our target users find this interface intuitive? What difficulties or confusion might they run into?
Does the learning curve match the context of use?
How does the interface make the person feel? (For example, does the form completion process feel like a machine asking for data, or another human conversationally guiding you to better help yourself? The subtle details of microinteractions add up fast, so don't take anything on the page for granted.)
Is the user overwhelmed with choices? Remember the principles of Hick's Law (e.g. limiting on-screen choices) which we described in Interaction Design Best Practices.
Does the visual style match the appropriate mood for the users? What about the tone of the language?
A good mockup review session depends first and foremost on a good mockup design. If you're designed using the proper fundamentals, you'll be able to confidently defend your decisions.
02. Invite the right people
If the problem isn't your design, maybe it's your audience. Sometimes the wrong people can derail your mockup review, so take extra consideration when writing the guest list.
Image courtesy of Jean Baptiste Paris, www.flickr.com/photos/jeanbaptisteparis
On the one hand, you don't want to invite too few people: some people might feel neglected, and equally risky is that you'll miss out valuable insight from a key player (which becomes more problematic when their advice comes up far later in the process).
On the other hand, you don't want to invite too many people: this leans too close to "design by committee" and may unleash some extraneous politics, not to mention be a waste of time for some people. It's a tricky balance to strike, but there are some helpful guidelines.
Start with your core players: invite at least one person from the following four groups:
Marketing – having a marketer present will ensure none of the more tactical aspects of the project slipped by during the "creative" design process.
Expert on the Subject – someone who has relevant expertise with the subject – for example, if you're designing a new employee portal for the company site, you might invite your own HR director.
Product Management – you want someone there looking after the initial product requirements
Developers – a developer will provide indispensable feedback on the logistics of turning the mockup fantasy into a reality.
After that, invite whomever is necessary for your specific project – and only who is necessary. For example, if your design is exceptionally complex, you may want to call in an additional developer. The key is to limit it to only those you need.
03. Use the right collaboration medium
You've got a solid design backed by research, and now a confirmed guest list. The next step is getting everyone together.
Ideally, this is not their first introduction to your design ideas. The best practice is to share any wireframes or prototypes when they're relevant, so feedback specific to them can be implemented as soon as possible. In that case, everyone's been primed and has an idea of what to expect.
Mockup reviews are best done in-person; conference rooms with projection capabilities are a good choice. Talking face-to-face lets you hash everything else quickly, and streamlines any debates, explanations, discussions, brainstorming – the entire process, in general.
While best, getting everyone in the same place at the same time is not always an option. When scheduling conflicts arise, you can fall back on any number of collaboration platforms, depending on your needs.
Image courtesy of UXPin
Obviously, we're most familiar with our own tool, UXPin. This works well for mockup reviews because video/audio capabilities allow for real-time, personal discussions while everyone has access to the mockup (or wireframe/prototype) on the screen – anyone can add comments or make quick edits to the actual document.
The bare minimum, though, is any tool that allows you to communicate. For instance, after distributing the file, you could simply start a Google Hangout, or use a broad collaboration tool like Slack (very smooth and simple to use). The main goal of the mockup review is, after all, sharing thoughts with one another.
04. Always set the context
This is good advice for any review meeting, beyond mockups, even beyond the web design industry. The thinking is, "an ounce of prevention is worth a pound of cure".
Before the review, explain the context to set the stage. Cite the research the design was based on, and how your ideas aim to meet certain goals. As recommended in The Guide to Mockups, tell them the level of fidelity and why so they aren't expecting something beyond the current phase. Acknowledge any shortcomings or "TBD" elements now, so your audience can move past them and onto more helpful critiques.
Then, during the actual presentation of the mockup, explain your own mindset behind your choices. Sometimes designers can forget that everyone else doesn't know as much as they do, so any background you give will help present a clearer view of your vision.
Next page: establish ground rules and look ahead...
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In this collection we are presenting some amazing free iPad mockups. You can use these free psd mockups to present your app interface or web design to your clients. Some of these mockups are paid and you can have them with just a few dollars. With this collection of PSD iPad mockups, you can bring your project presentation to an entirely different level. iPad Mini, iPad Air, iPad Pro, you can find them all in the list below.
Please check the original license of any resource you use.
iPad Screen – Free PSD Mockup
This free PSD mockup from Mockupfree can be useful for creating presentations and adding there the necessary design, for example app design or website design. It is absolutely professional mockup and your wont have any problems with making any customizations in Photoshop.
Price: Free
Free Hand with iPad Pro PSD Mockup
This is a Free PSD Mockup created to help you improve your website design showcase. Includes 3 Colors with Transparent Background.
Price: Free
Apple iPad Mock-up Mega Bundle #1
Easy to use mock-ups to present your design. 50 Photoshop PSD-files, Layered and Grouped PSD very easy to edit by smart object, 5185x3456px resolution.
Price: $56
Iphone & Ipad Photorealistic Mockups
This is a set of four high resolution mockups on real photographs. Each mockup contains smart objects that you can use to add your own screenshots. PSD also includes 5 photo filters for the backgrounds. Free to use and perfect for your presentations, web design or even for advertising purposes.
Price: Free
Free iPad Mockups
4 free ipad mockups ready to use for your next web design project. All PSD files include smart-objects.
Price: Free
32x iPad Mini Mockups
Present your digital projects at a whole new level. With this bundle you can showcase all your apps, websites, tools and any other digital projects placed in real iPad Mini with realistic effects. 8 different angles, 4 different colors, Changeable background, Changeable shadows, Changeable reflection.
Price: $19
iPad Mini 3 Photo MockUp
Showcase your app or theme on the new iPad mini 3 in a relaxed home setting. The PSD file is very easy to use, just place your design inside the smart objects and you're done.
Price: Free
Hip iPad Mock-up
This freebie is a high quality iPad mini mockup with replaceable Smart Object screen and Depth of field saved. Print ready at 300 dpi.
Price: Free
iPad 12.9 VOL.3 Mockup
Professional premade scenes, great for your web design showcase, product, presentations, advertising and much more. Realistic Looking Template Files, Smart Objects, High Resolution, Photoshop Version: CS5 or Higher, Organized Layers, Print quality 4500×3000 600 dpi.
Price: $12
iPad Pro MockUp
A unique, high resolution mock-up of the iPad Pro. The mock-up includes two scenes: one of the iPad and the stylus, and one with the tablet, stylus, plus the smart keyboard. You can easily add your design on the screen of the iPad via the smart objects, change the position of the stylus or remove it entirely.
Price: Free
iPad Pro PSD Mockup
This free PSD mockup of iPad Pro is fully editable with vector shapes and smart-objects to replace your own designs on the screen. The mockup comes in 3 colors of gold, silver and grey.
Price: Free
Christmas iPad Display Mock-up #1
Easy to use mock-up to present your design. High quality guaranteed. Cropping, changing perspectives and layer masking are not needed, simply pop in your design and everything is automatic. Size: 3000x2000px
Price: $8
Clay iPad Pro PSD Mockup
A Clay iPad Pro PSD Mockup created by Anthony Boyd Graphics. Use this iPad PSD to showcase your IOS app designs or any branding work you might have. To obtain a realistic presentation, just drag and drop your design inside the smart object layers provided. You're also able to remove the background and change it to whatever you want. This scene was created in Cinema 4D and rendered using Thea Render.
Price: Free
Ipad Pro 9.7 White Mockup
Here is the white version of iPad Pro 9.7 mockup. File resolution 4000 x 3000 pixels. Two smart objects for screen (book and portrait orientations). Two different drop shadows. Premade overlays.
Price: Free
Apple iPad Mock-up Pack#2
Easy to use mock-ups to present your design. Cropping, changing perspectives and layer masking are not needed, simply pop in your design and everything is automatic. 4 Photoshop PSD-file, Size: 5185x3456px.
Price: $8
Free Man Carrying Smart Phone & Tablet Mock-up
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Give your app designs and web templates a professional look by using this Free Man Carrying Smart Phone & Tablet Mock-up. The high quality psd file having the smart-layer which help you get the flawless presentation for your clients.
Price: Free
Free iPad Air 2 Mockup
A new set of ipad air 2 mockups.
Price: Free
12 PSDs Photorealistic Mockups
12 Hi-res PSD Photorealistic Mockups, ideal for showcase your app and website design and easy to use with smart objects.
Price: $18
iPad and iPhone Mockup PSD
Photo realistic and high quality iPad and iPhone mockup for your apps.
Price: Free
Psd iPad Air 2 Gravity Mockup
This is an original vector iPad Air 2 psd mockup with all its colors and a gravity 3D style in portrait and landscape. Easily showcase your designs thanks to the smart layer.
Price: Free
Apple iPad Mock-up Big Pack#4
12 easy to use mock-ups to present your design. Layered and Grouped PSD very easy to edit by smart object, 5185x3456px resolution.
Price: $28
Dell monitor + Macbook + iPad mockup
This mockup provides three devices with a specific editable dynamic object in a 4000 x 2669px PSD file. Perfect to present a responsive interface project to a client.
Price: Free
Free iPhone & iPad Mockup
A simple photo-based mockup showing an iPad and iPhone on a marble surface. PSD file (4071 x 2714 px at 300 dpi) with two smart objects.
Price: Free
Apple iPad Mock-up Bundle #3
Easy to use mock-ups to present your design. 25 Photoshop PSD-files, easy to edit, 5185x3456px resoultion.
Price: $20
Psd Screen Web Showcase
This is an elegant psd screen web showcase with a desktop, tablet and mobile devices to display your designs. We added subtle green plants to make it modern and fresh. Easily add your own graphics thanks to the smart layers.
Price: Free
Woman Holding iPad
High-res photo mockup(5000×3333 px) of a woman holding an iPad.
Price: Free
Apple iPad Mock-up Big Pack#2
Easy to use mock-ups to present your design. 25 Photoshop PSD-files, easy to edit, 5185x3456px resoultion.
Price: $14
Doglr — iPad Mockup Scene
A unique mockup scene PSD, which will help you present your app or website design UI in an elegant way. 3000×2000 px resolution.
Price: Free
iPad PSD Mockup
Showcase your new iPad app design with this great PSD mockup. Replace your design with smart layers, background color can be changed also, elements are layered.
A set of 4 PSD iPad mockups. Comes with smart objects to place your photos (3000x2000px) files.
Price: Free
Macbook Pro & iPad Mockup
This free MacBook pro mockup PSD will be an awesome tool to showcase your website design and impress your clients. All the layered in the PSD file are well organize and layered. You can easily edit your design via smart object.
Price: Free
Isometric Matte Black iPad Pro 10.5 Mockup
An Isometric Matte Black iPad Pro 10.5 Mockup by Anthony Boyd Graphics. Use this isometric matte black iPad Pro mockup to showcase your Mac OS apps or any branding work you might have. This scene was created in Cinema 4D and rendered using Otoy's Octane Render.
Price: Free
iPad and iPhone 5 Mockups
A small collection of quality mockups, containing iPad and iPhone mockups in a realistic setting. A total of 4 PSD's.
Price: Free
Psd iPad Pro 10-5 Mockup Template
This is the 10.5 inch psd iPad Pro mockup with its apple pencil. Included are all the iPad colors to let you present your graphics in a psd iPad Pro. Easily add any designs thanks to the smart layer.
Price: Free
iPad in Hand Mockup Free Psd
iPad in Hand Mockup Free Psd. This ipad mockup is designed in smart-object format. You can also make changes in this mockup easily.
Price: Free
Photo-realistic Mock-up pack
Present your app interface or web design to your client with this free psd mockup pack. This mockup pack include ultra-realistic photos of macbook pro, ipad & galaxy s5
Price: Free
Flying iPad Pro Mockup
Flying iPad Mockup. Feel free to use it in your UI/UX or Web design projects. Just place your design in Photoshop and see the magic. Background is editable. 4000×3000 px resolution.
Price: Free
Workspace Mockup PSD
Here's is a very clean and elegant PSD mockup of workspace you can use to display your designs and artwork. The scene includes iMac, iPad Pro and iPhone 7 Plus on a clean white desk. You can simply add your own designs using the smart object layers.
Price: Free
iPad Air 2 mockup
A perspective mockup for the iPad Air 2 tablet. Use this resource to have some fancy presentations for your projects and designs.
Price: Free
Apple iPad Pro Photo Mockup PSD
A simple yet elegant presentation of apple ipad pro mockup 10.5 inches. Easily place your design on the smart layer. A tilted iPad preview to showcase user interface design, website design, game design or any other official content.
Price: Free
iPhone 7 Plus and iPad Pro 10.5-inch Mockup
This freebie is an iPhone 7 Plus and iPad Pro 10.5-inch Mockup by Anthony Boyd Graphics. Use this scene to showcase your IOS app designs or any branding work you might have. This scene was created in Cinema 4D and rendered using Otoy's Octane Render.
